czwartek, 28 lutego 2013

Small business marketing

Where do you go nowadays to search for a company or service nearby? Most of us will turn to the internet – and even though this strategy is just a couple of decades old, we will not be alone. Billions of searches take place every month, and many of them are geo-specific. These customers are ready or almost-ready to purchase the product or service, so it is important for the companies to be prominently displayed on  local search results to increase revenue.

Small business marketing can take advantage of several options, like the Google+ Local platform, which allows business owners to register their companies on the site. They can also extend beyond the three major search engines to smaller options and online directories. In addition, search engines value consumer reviews, and a lot of people trust online consumer opinions. Last but not least - businesses that don't utilize social media platforms such as Facebook, Twitter, YouTube, Groupon, Flickr or Foursquare are missing out on opportunities to market to a melting pot of potential customers.

RevLocal is a company that can also provide help in achieving a marketing advantage in the new world of Internet marketing. It develops relationships with businesses and becomes their marketing department.

RevLocal’s methods of local search marketing start with direct claiming and optimizing business profiles on Google Plus Local, Bing Local, Yelp, and many, many other resources. The process also includes syndicating the listing data to reach hundreds of directories.

One of the most important things that make RevLocal unique among other internet marketing agencies is IMAs – Internet Marketing Agents. One is assigned to each account at the beginning, and stays with throughout the process. IMAs are held to high standards in communication, attention to details and timeliness of task execution.

The IMA is responsible for understanding the business in question – since not all businesses are alike, different strategies and goals will be set. Monthly reports are generated, which are reviewed with the IMA, and adjustments to the strategy are made as needed.

With so much attention and tailoring, RevLocal’s involvement can indeed elevate the game in the field of locally-oriented marketing.

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